Yet once again Starbucks is the target of an anti-rBST campaign, this time led by Food and Water Watch, a spin off of Ralph Nader's anti-corporate, anti-globalization, anti-modern technology, self-anointed protector of the populous Public Citizen. This campaign is being launched on the tattered shirt tails of the animal rights extremists' Meatrix II: Revolting, which purports to tell the truth about dairy farms.

As Starbucks learned five years ago, the demands of these wactivists are not shared by most consumers. And today we have the activists' own words to back us up. In a lengthy email chain in response to a question from Michele Simon of InformedEating.org - who refers to Starbucks as "rapacious" - Wynona Hauter of Food and Water Watch writes:

"There were several reasons why we chose Starbucks as our target for an rBGH-free campaign, and none of them were that we thought we could morph them into a model corporate citizen. One is that we needed to focus on a national target that was easily identifiable to the public, would entail a simple action, and had a feasible chance of success. More importantly, if Starbucks switched to rBGH-free milk, it would have a big impact."

We've learned from tax returns and other publicly available documents that the OCA-led wactivist campaign from five years ago was funded by the very same organic dairy industry that would benefit from an attack on conventional milk.