It is shameful, but not surprising that multi-million-dollar-organic-mega-dairies would fund activist scare campaigns to whip up demand for their high-profit, no-benefit products. The Organic Trade Association has gone so far as to produce an online media campaign entitled "Store Wars" demonstrating the aggressive lengths to which they will go to deceive consumers and vilify safe, affordable products to make a buck.

Because disclosure rules for activists like Ralph Nader's Food & Water Watch are so lax and are virtually un-enforced by regulators, we won't learn for years who is paying them to attack milk this time. If I were a betting man, my money would be on the same people who funded it last time.

We hope that Starbucks will again see the folly of capitulating to these advocacy group demands and organic industry-funded campaigns. Because as we and Starbucks know, milk is milk.